BRAND STRATEGY INTENSIVE
You have a business to build, but figuring out who to focus on, what makes you different, and where to put your marketing energy can feel overwhelming. The Brand Strategy Intensive combines expert guidance, research, and focused working sessions to help startups and independent business owners clarify their brand positioning, define their target audience, and build a practical plan for growth.
WHO IT’S FOR?
For independent business owners and start-ups ready to build the foundation
Designed for solopreneurs, independent professionals, and small startups that need experienced strategic guidance before making a larger branding investment.
ESPECIALLY VALUABLE IF YOU NEED TO:
Clarify your target audience and what makes you different.
Decide which services or offers to prioritize.
Get clear on your positioning and messaging.
Focus your marketing efforts where they’ll matter most.
You don’t need to have all the answers. That’s what we’re here to help you work through.
OUR PROCESS
Two-hour working session
We’ll explore your business, goals, customers, offers, challenges, and ambitions. We’ll question assumptions, explore what’s working and what isn’t, and identify the decisions that matter most.
Independent research and analysis
We will assess your business, audience, competitive landscape, differentiation, and marketing opportunities to establish the landscape and give us an informed basis for strategic decisions.
A half-day strategy workshop
We’ll work together to define your priority audience, positioning, differentiation, brand personality, key messages, and priority marketing channels.
Strategic Brand Blueprint
We’ll turn your decisions into a personalized blueprint and prioritized 90-day action plan, reviewed together in a one-hour meeting.
30-minute follow-up, 30–60 days later
We’ll reconnect after you’ve put the strategy into practice to discuss what’s working, address questions, and identify any needed adjustments.
TOTAL INVESTMENT: $4,000
A FOCUSED ENGAGEMENT. A DEFINED DELIVERABLE. A CLEAR DIRECTION.
One fixed investment covers the complete process, from Discovery through your Strategic Brand Blueprint, and follow-up.
WHAT YOU’LL WALK AWAY WITH
A STRATEGIC BRAND BLUEPRINT
A clear direction for your business and a practical plan for moving forward
Your personalized 10–15-slide blueprint captures the key decisions and recommendations from our work together, giving you a strategic reference point for your brand. It includes:
Strategic Opportunity
The problem you solve and where the opportunity lies.
Priority Audience
Who your business should focus on, and who may not be the right fit.
Brand Positioning
What your business should be known for and why it matters.
Differentiation
What makes your business meaningfully different from the alternatives.
Brand Personality & Expression
How your brand should feel, sound, and come across.
Messaging Framework
Your core message, supporting themes, and proof points to communicate consistently.
Marketing Direction
Which channels and brand touchpoints deserve your attention.
90-Day Action Plan
A concise, prioritized roadmap for what to do next, what can wait, and where not to spend your energy yet.
Get in touch and we’ll set up our first call. Let’s talk about where your business is today, what you’re working toward, and whether the Brand Strategy Intensive is the right fit.