THE CHALLENGE
Criterion Development Partners engaged Marquis to develop the brand for Arris, a new rental community in Somerville, Massachusetts. Working from the beginning with the development team and interior designers, Marquis helped shape the property's identity and position it for the market. Its location offered convenient access to Boston by road, rail, and bike, along with a range of amenities designed to support an active, connected lifestyle.
The challenge was to position Arris as an appealing alternative to the high cost of living in downtown Boston, attracting residents who wanted to be close to the city's culture, energy, and opportunities without paying downtown prices. The brand needed to make the location its strongest selling point while conveying the lifestyle and value of the community itself.
INDUSTRY
Real Estate Development
SERVICES
Research & Analysis, Positioning, Brand Messaging, Naming, Logo Design, Visual Identity, Brand Standards, Brand & Corporate Communications, Website Design, Digital Marketing, Sales & Marketing Collateral, Advertising, Signage & Environmental
THE SOLUTION
Marquis developed the name Arris and built a brand around the idea of Life in Pursuit. The positioning celebrated the freedom to enjoy everything Boston and the surrounding area have to offer, with a convenient home base just outside the city. We developed the brand messaging, logo, and visual identity to reflect a personality that was bold, adventurous, intelligent, and stylish, creating an energetic expression of urban living.
We carried the identity through the property's initial leasing and launch, developing the website, signage, brochures and collateral, business cards, and advertising. The brand highlighted Arris's convenient location alongside amenities that elevated everyday living, including a fitness center, yoga studio, outdoor plunge pool, social spaces, and work-from-home areas. Together, these elements presented Arris as a compelling option for people who wanted the best of city access and a more accessible place to call home.
