THE CHALLENGE
Arsenal Medical develops innovative biomaterials designed to solve some of medicine’s most challenging and underserved problems, from a foam that controls life-threatening bleeding in abdominal trauma to an injectable material that treats neurovascular conditions. Its vision is to transform medical devices with materials.
When we began working together, Arsenal was a startup preparing to come out of stealth mode. Its science was advanced, but its brand needed to catch up. The company needed to be taken seriously by the scientific, academic, and clinical audiences its CEO would be speaking to, and it needed an identity that could represent a platform of materials rather than a single product. It also needed something that would be right-sized for a growing company: polished enough to build credibility today, and flexible enough to grow with the company.
INDUSTRY
Healthcare / Medical Devices
SERVICES
Logo Design, Visual Identity, Messaging, Brand & Corporate Communications, Website Design, Photoshoot Art Direction
THE SOLUTION
We created a logo and visual identity that reflects the idea behind the name. The wordmark is paired with a mark made up of four interlocking forms in distinct colors, suggesting an arsenal of materials that fit together. That color-coded palette gives the brand a modern, approachable feel that stands apart from the clinical look of most medical device companies. We carried the identity into a new website that states the company’s purpose clearly and sets out the platform and products in a way that works for a technical audience. We also managed copywriting and web development, and created business cards, PowerPoint templates, and other core materials.
To bring the science to life, we art-directed a custom photoshoot with Arsenal’s scientists and their work. The images capture hands, tools, and materials up close, along with the people behind the research, giving the brand an authentic, human look in place of generic stock imagery. The result was a consistent, recognizable brand, giving Arsenal a strong foundation as it stepped onto the scientific stage.
