THE CHALLENGE
Frenova is a global site management organization dedicated to the success of clinical research in cardiovascular, kidney, and metabolic disease. As the organization entered a new chapter under new leadership, it needed a brand that could clearly communicate what sets it apart to the companies developing therapies in this space.
Frenova’s strengths were substantial: a dedicated network of research sites, a diverse patient population, and access to one of nephrology’s largest longitudinal databases. The challenge was to bring these advantages together into a single, compelling story, supported by an identity that conveyed the science and scale of the work without losing sight of the people at its center. The brand also needed to be flexible enough to support everything from externally facing sales tools to the day-to-day communications of a global team.
INDUSTRY
Healthcare / Research
SERVICES
Research & Analysis, Positioning, Brand Messaging, Logo Design, Visual Identity, Brand Standards, Brand & Corporate Communications, Website Design, Video, Digital Marketing, Sales & Marketing Collateral, Campaigns, Exhibition, Signage & Environmental, Communications Strategy
THE SOLUTION
We began by identifying the factors that differentiate Frenova as a clinical trial partner, then developed messaging that shows how those advantages improve research design, clarify scientific questions, and accelerate study recruitment and efficiency. The visual identity brought these ideas together in a new logo and a graphic language built on overlapping circles, layered with color and imagery that keeps the human face of clinical research front and center. Comprehensive brand standards ensure the system is applied consistently across the organization.
That foundation powered a full range of brand touchpoints, including the website, capabilities presentation, marketing toolkit, social media, and trade show presence. We also created templates, digital assets, video, and materials for Frenova’s F1RST UP research site network. Marquis continues to serve as Frenova’s creative partner, developing new materials as the business grows, from event campaigns to internal communications.
Strategic Program Manager / Frenova
