Marquis has worked as an extension of the GMO team, building a toolkit of external and internal strategic communications. Our long-term relationship gives us a broad understanding of the GMO’s work and audiences, and we contribute at every stage: strategy, concept development, writing, design, and production.

The centerpiece of the work has been the Annual Medical Report, a research and thought leadership publication distributed globally. Each year we develop a new concept around a specific theme, including the title, design direction, graphic system, icons, and photography style. We work with individual authors to create infographics and explanatory visuals, write the introductory material, and extend the report into digital campaigns. We take a similar approach to the Clinical & Quality Agenda, creating an organizing concept for each year’s priorities. We’ve also created distinct identities, opening animations, and video components for several GMO programs and events, including “The Year Ahead” company-wide meetings. Each program has its own personality within a larger, consistent system.

Beyond the flagship programs, we developed one-sheets and infographics that demystify complex topics and research for audiences such as investors, medical professionals, patients, and public officials. We also created internally focused tools, including presentations, email communications, newsletters, white papers, and templates the team can use on its own.