THE CHALLENGE
General Dynamics asked us to bring the walls of its Massachusetts offices to life. The building is large, with four wings, and its lobby, entrances, hallways, conference rooms, kitchen, and break rooms were all blank space. The company wanted these spaces to feel more engaging, and to give employees and visitors a clearer sense of where they were and what the company does.
INDUSTRY
Aerospace / Engineering / Defense
SERVICES
Signage & Environmental
THE SOLUTION
After meeting with the team to understand their vision, we developed concepts for each area of the building. We designed a bold, modular system of triangles that could scale from a small hallway to a full wall, and each of the four wings received its own color, so people could always tell where they were. Imagery in each space reflects the range of the company’s work, from military to defense initiatives, and a sculptural “Welcome” wall in the lobby sets the tone for the whole building.
Following concept approval, we took the project from design through installation. Our team prepared all final production files, guided materials selection and fabrication methods, and coordinated with the production team throughout manufacturing and installation. The result is a cohesive signage and environmental graphics program that is durable, consistent, and true to the original design.
