THE CHALLENGE
Goodnow Farms Chocolate, a local, handcrafted bean-to-bar chocolate company, engaged Marquis to build its brand from the ground up. Made on a 225-year-old farm in Sudbury, Massachusetts, the company offered a distinctive approach to chocolate rooted in craftsmanship, tradition, and the pleasure of savoring something made with care.
As a startup, Goodnow Farms needed more than a logo. It needed a cohesive brand identity that could capture the character of the farm and its chocolate-making philosophy, establish a distinctive presence in the marketplace, and carry that personality consistently across packaging, marketing, and digital experiences.
INDUSTRY
Food & Beverage
SERVICES
Research & Analysis, Positioning, Brand Messaging, Logo Design, Visual Identity, Brand Standards, Packaging, Brand & Corporate Communications, Website Design, Digital Marketing, Sales & Marketing Collateral, Advertising, Photoshoot Art Direction, Illustration
THE SOLUTION
Marquis developed a complete brand identity that captures the old New England charm of the farm and the traditions of handcrafted chocolate making. Custom artwork, gold foil details, and high-quality finishes created a distinctive visual language that communicates the brand’s character, craftsmanship, and attention to detail.
We carried the identity across the customer experience, from chocolate bar packaging and gift boxes to apparel, stationery, and gift certificates. Messaging, photography, email marketing, and social media graphics brought the brand to life across marketing channels, while a custom e-commerce website extended the experience to online shoppers.
