THE CHALLENGE
Frank and Dugan Maddux were relaunching Henscratch Studios as a creative practice built around three distinct disciplines: woodworking, writing, and audio storytelling. Each reflected a different side of their interests and experience, but they shared a common thread: a belief in the value of making things with care, telling meaningful stories, and preserving the details that make each creation unique.
They engaged Marquis to help shape the concept and define what the studio would become. The challenge was to bring these varied creative pursuits together under one cohesive brand, creating a clear story and identity that could communicate the connection between them while allowing each discipline to retain its own character.
INDUSTRY
Arts & Culture
SERVICES
Positioning, Brand Messaging, Logo Design, Visual Identity, Brand Standards, Website Design, Merchandise
THE SOLUTION
Working closely with Frank and Dugan, Marquis helped refine the studio's positioning and key messaging, building on the idea of craftsmanship as a common thread across everything they do. We developed a visual identity centered on the concept of the handmade, translating the care, intention, and individuality behind their work into a distinctive brand. The result was an identity that felt cohesive without being overly prescriptive, giving the studio room to evolve as its creative work continues to grow.
We extended the brand across a new website designed to bring the studio's different disciplines and projects together in one engaging experience. Brand standards established a foundation for consistency, while conceptual applications for signage, tags, merchandise, and other materials provided a vision for how the identity could continue to develop across future touchpoints. The launch helped Henscratch Studios present a more unified story, generate interest, and give people a place to explore their work and the people behind it.
