THE CHALLENGE
La Casa de Pedro, “the House of Pedro,” is a Latin tapas and ceviche bar named for its owner and chef. After the success of his first restaurant, Pedro was ready to open a second, larger location that would become his flagship, with a menu rooted in family recipes and the dishes that helped him build his name.
The challenge was to translate that personal story into a restaurant experience from the first glance to the last bite. The new location needed more than a logo and a menu. It needed to feel like walking into Pedro’s home: vibrant, welcoming, and unmistakably Latin, in a neighborhood full of choices. And it needed to stand out from the first restaurant while still feeling like part of the same family.
INDUSTRY
Restaurant / Hospitality
SERVICES
Logo Design, Visual Identity, Brand & Corporate Communications, Packaging, Sales & Marketing Collateral, Signage & Environmental
THE SOLUTION
We built the brand around the idea of Latin-inspired meals and a colorful spirit that runs through everything. The hand-lettered logo, topped with a palm tree, feels energetic and personal, like a signature. The identity pairs a rich red with lush, hand-painted tropical botanicals, giving the brand a bold, celebratory look that is unlike anything else in its category. That theme carried throughout the restaurant’s decor, with design elements that make guests feel transported to the tropics the moment they walk in.
From there we designed every touchpoint a guest might see or hold: exterior signage and awnings that draw people in from the street, interior wall decor and design elements, and menus that reflect Pedro’s personality and family. Smaller details, including postcards, take-out bags, business cards, and VIP cards (“Very Important to Pedro”), extend the experience beyond the dining room and keep the brand present long after the meal.
