THE CHALLENGE
Roche Bros., a leading Massachusetts-based grocery retailer, engaged Marquis to refresh its brand for a new downtown Boston store. The location called for a more contemporary approach, designed to appeal to the urban professionals who lived and worked nearby while maintaining the quality and familiarity associated with the Roche Bros. name.
The challenge was to evolve the brand’s visual expression for this new setting, creating a streamlined identity that would enhance the in-store experience and connect with customers through a more engaging approach to food and everyday life.
INDUSTRY
Retail / Grocery
SERVICES
Brand Messaging, Logo Design, Visual Identity, Brand Standards, Brand & Corporate Communications, Sales & Marketing Collateral, Signage & Environmental, Advertising, Direct Mail, Packaging, In-Store Ephemera
THE SOLUTION
Marquis developed an updated logo and streamlined visual identity for the downtown Boston store, extending the refreshed look across signage, in-store graphics, packaging, and other branded materials. The work created a more contemporary expression for the urban location, with many elements of the identity subsequently adopted throughout the broader Roche Bros. retail chain.
To bring the brand to life beyond the store, we created a suite of marketing materials, including video, advertising, direct mail, and banners. The messaging and visuals focused on the enjoyment of food, from shopping and cooking to sharing meals with friends and family, giving the brand a more engaging, lifestyle-oriented voice.
