Marquis

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Marquis

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Marquis

Renal Research Institute

Renal Research Institute

Renal Research Institute

Repositioning a research organization for the future of kidney care

Repositioning a research organization for the future of kidney care

THE CHALLENGE

The Renal Research Institute (RRI), a leading kidney research organization, was entering a new chapter under new leadership. The organization wanted to move beyond the perception of a traditional research institution and better communicate its broader role at the intersection of clinical research, data science, technology, and real-world patient care. Its ambition was to be recognized not only for advancing scientific knowledge, but for translating research and innovation into meaningful improvements in patient care.

RRI engaged Marquis to help redefine its brand, clarify its unique value and capabilities, and create a more contemporary identity that reflected this direction. The challenge was to develop a clear, compelling story for a complex organization while establishing a consistent brand foundation that could support its communications, research initiatives, and growing influence in the renal industry.

INDUSTRY

Healthcare / Research

SERVICES

Research & Analysis, Positioning, Brand Messaging, Logo Design, Visual Identity, Brand Standards, Brand & Corporate Communications, Website Design, Video, Digital Marketing, Sales & Marketing Collateral, Advertising, Campaigns, Exhibition, Signage & Environmental, Photoshoot Art Direction, Communications Strategy

THE SOLUTION

Marquis worked closely with RRI's leadership team to establish a new brand positioning and messaging strategy that articulated the organization's distinctive approach to research and innovation. We then developed a comprehensive visual identity, including a responsive logo system, color palette, typography, graphic patterns, custom imagery, icons, and infographics. Brand standards brought these elements together into a cohesive system, providing a consistent foundation for all communications.

Following the rebrand, Marquis became an extension of RRI's internal team, providing ongoing strategic and creative support across a wide range of communications. This included the website, capabilities presentations, digital and video brochures, marketing campaigns, newsletters, and a comprehensive collection of conference and symposium materials. We also developed identities and communications for research programs and evidence dissemination initiatives, helping RRI share its work, engage scientific audiences, and build recognition for its evolving role in advancing kidney care.

“What I find most impressive about Marquis is their ability to become deeply embedded in the work without losing the outside perspective that makes an agency valuable. They take the time to understand the organization, the people, the internal dynamics, and the larger strategic context behind each project. Because of that, their recommendations are thoughtful and tailored rather than generic. They also bring a strong point of view. They are willing to ask questions, challenge assumptions, and help us think through the bigger picture instead of simply executing what is asked of them. That combination of partnership, strategic thinking, and creative execution is what makes them unique.”

“What I find most impressive about Marquis is their ability to become deeply embedded in the work without losing the outside perspective that makes an agency valuable. They take the time to understand the organization, the people, the internal dynamics, and the larger strategic context behind each project. Because of that, their recommendations are thoughtful and tailored rather than generic. They also bring a strong point of view. They are willing to ask questions, challenge assumptions, and help us think through the bigger picture instead of simply executing what is asked of them. That combination of partnership, strategic thinking, and creative execution is what makes them unique.”

“What I find most impressive about Marquis is their ability to become deeply embedded in the work without losing the outside perspective that makes an agency valuable. They take the time to understand the organization, the people, the internal dynamics, and the larger strategic context behind each project. Because of that, their recommendations are thoughtful and tailored rather than generic. They also bring a strong point of view. They are willing to ask questions, challenge assumptions, and help us think through the bigger picture instead of simply executing what is asked of them. That combination of partnership, strategic thinking, and creative execution is what makes them unique.”

Director, Global Congress Strategy & Scientific Events / Fresenius Medical Care

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