THE CHALLENGE
TMC Environmental, a growing New England environmental cleanup company, had evolved considerably since its early days as a small, family-run business. With a team of approximately 100 employees and an established position in its industry, the company needed a brand that better reflected its capabilities, reputation, and ambitions for growth.
To take the business to the next level, TMC turned to Marquis for a comprehensive brand strategy and identity development engagement. The goal was to redefine how the company was perceived, both internally and externally, creating a stronger foundation for continued growth and a brand that reflected the organization it had become.
INDUSTRY
Environmental Services
SERVICES
Brand Audit, Research & Analysis, Positioning, Brand Messaging, Naming, Logo Design, Visual Identity, Brand Standards, Brand & Corporate Communications, Website Design, Digital Marketing, Sales & Marketing Collateral, Advertising, Signage & Environmental, Vehicles, Uniforms, Photoshoot Art Direction
THE SOLUTION
Marquis began by researching the perspectives of TMC’s employees, clients, and partners to better understand the company’s reputation, strengths, and opportunities. Those insights informed a strategic repositioning that put TMC’s people and commitment to excellence at the center of the brand, helping redefine how the company presented itself both internally and externally.
From that foundation, we developed a new name and brand identity, supported by compelling messaging and comprehensive corporate brand standards. We also reimagined the company’s sales and communications materials, giving the team a cohesive set of tools to express its value and present the business consistently.
President & CEO / TMC Environmental
